TECH-INNO EURONA Botanical Electrolyte Platform combines a fully customisable electrolyte base with targeted botanical extracts to create functional hydration SKUs that are OEM/ODM ready. Each concept is built on a three-layer architecture — electrolyte base, botanical layer, and market-ready stick-sachet format — supported by a 300+ extract library, 2–3 week sample turn-around, and preliminary EU regulatory screening.
1. Ginseng Recharge Electrolyte
| Dimension | Detail |
| Botanical | Panax Ginseng Root Extract |
| Key Spec | 4% ginsenosides (HPLC standardised) |
| Flavour | Lemon |
| Positioning | Energy & Vitality |
| Differentiator | Classic adaptogen meets modern hydration; B-Complex fortification recommended |
| Target Consumer | Active professionals, pre-workout users, fatigue-prone demographics |
Ginseng Recharge Electrolyte brings adaptogenic tradition into the functional hydration space. Built on a customisable electrolyte matrix and featuring Panax Ginseng Root Extract standardised to 4% ginsenosides (HPLC), this lemon-flavoured stick-sachet concept targets the growing consumer demand for clean, sustained energy formats that deliver more than caffeine alone. The formulation recommends B-Complex fortification, creating a pathway to EU-authorised health claims around the reduction of tiredness and fatigue, while the botanical layer provides a compelling on-pack differentiator for brand owners entering the energy category.
2. Guava Glow Electrolyte
| Dimension | Detail |
| Botanical | Highland Guava Fruit Extract |
| Key Spec | 3% polyphenols (patented extract) |
| Flavour | Passion Fruit + Mango |
| Positioning | Beauty From Within |
| Differentiator | Patented botanical with polyphenol standardisation; Vit C + Zn synergy for skin/collagen claims |
| Target Consumer | Beauty-conscious women 22–45, ingestible beauty early adopters, tropical flavour enthusiasts |
Guava Glow Electrolyte enters the rapidly growing ingestible beauty category with a scientifically grounded proposition: a patented Highland Guava Fruit Extract standardised to 3% polyphenols, delivered in a functional electrolyte hydration format with passion fruit and mango flavour. The concept integrates Vitamin C and Zinc — nutrients that support collagen formation and protect cells from oxidative stress under EU authorised health claim frameworks — creating a multi-angle beauty-from-within narrative that moves beyond collagen-only positioning. The patented botanical provides a defensible point of difference for brand owners seeking shelf impact in the competitive beauty supplement aisle.
3. Mulberry Metabolic Electrolyte
| Dimension | Detail |
| Botanical | Mulberry Leaf Extract (Yunsang #2 cultivar) |
| Key Spec | Water-extracted, neutral taste profile |
| Flavour | Peach |
| Positioning | Metabolic Wellness |
| Differentiator | Clean-label water extraction process; neutral taste allows flexible flavour pairing; magnesium supports metabolic pathways |
| Target Consumer | Weight-conscious consumers, metabolic health seekers, clean-label buyers 28–55 |
Mulberry Metabolic Electrolyte targets the underserved intersection of metabolic wellness and functional hydration. The concept centres on Mulberry Leaf Extract from the Yunsang #2 cultivar, processed through a water-extraction method that preserves bioactive compounds while delivering a neutral taste profile — a critical advantage in clean-label formulation where masking bitterness often drives up sweetener loads. Paired with a customisable electrolyte matrix that includes magnesium (supporting energy-yielding metabolism under EU authorised claims), the peach-flavoured stick-sachet format offers brand owners a metabolic wellness proposition that is both scientifically credible and commercially viable across mainstream retail channels.
4. Amla Daily Balance Electrolyte
| Dimension | Detail |
| Botanical | Amla Fruit Extract (Phyllanthus emblica) |
| Key Spec | 20% polyphenols |
| Flavour | Mixed Berry |
| Positioning | Gut Health & Daily Wellness |
| Differentiator | High polyphenol standardisation (20%); gut-health positioning anchors daily repeat purchase; broad consumer base |
| Target Consumer | Everyday wellness buyers 25–60, gut health seekers, daily supplement users, families |
Amla Daily Balance Electrolyte positions itself as the daily driver in the EURONA botanical hydration platform — the product designed for repeat purchase and broad demographic appeal. Built on Amla Fruit Extract (Phyllanthus emblica) standardised to 20% polyphenols, the concept delivers a gut-health and daily-wellness narrative in a mixed-berry electrolyte stick format. Amla's deep roots in Ayurvedic tradition provide immediate consumer recognition across multiple markets, while the 20% polyphenol standardisation offers a transparent, quantifiable quality story for brand owners and buyers. With a flavour profile that requires no regional adaptation and a daily-use positioning that drives basket recurrence, Amla Daily Balance is engineered to function as a brand's volume SKU within a broader botanical hydration portfolio.
